Wednesday, May 20, 2015

Meal Planning, Part 2

Yesterday was a much longer day than planned - my trip to the state capital, instead of four hours, was 10 hours. That is my excuse (and I'm sticking with it) for not getting these forms to you then. Today brings you food record and grocery forms, but I refer you to Menu Planning, Part 1 as an explanation of the mental process and printing recommendations.

Food Record

The food record has spaces for recording water - fill in the circles as each is consumed, a clock to record the time spent on activity each day, and a spot to mark off when each day a vitamin is taken. Speak to your physician regarding the vitamin(s) recommended.

Food Record PDF
There was a problem with the saving in that two blank pages were saved, pages 2 and 4. Page 1 has the letter-size format, and page 3 has the junior-size format. The junior-size has a blank center column for cutting or folding in half.

Grocery Shopping List

Using the marketing portion of my business degree, I am going to share some supermarket set-up psychology. Each example demonstrates why having a good shopping list is important.

Note that windows are only found at the front of the store near the entrance and exit. The lack of windows keeps the shopper from realizing how much time is being spent inside the store. There are also no clocks, except near the front counter, for the same reason. 

The milk and bread are in the back corner farthest from the door to force the consumer past as many other items as possible, knowing that most people will pick up more than planned as they pass by. The healthiest, least-processed food in a grocery store is found in the perimeter aisles for the same reason. Personally, I spend most of my shopping time and money on the perimeter.

"Loss leaders" are placed at the ends of the aisles and are advertised specials. These items are sold for a loss (no profit) to bring traffic in the door. Once again, these are designed to bring the consumer in knowing that the majority of people will buy more once they come inside. The highest profit items are placed at eye-level of the shopper, with the exception of sugared-cereals, which are placed at eye-level of children so they will ask mom (usually) or dad to buy them instead of the healthier cereals.

The tiles in aisles are small, because the noise of the cart going over the tiles tricks the mind into thinking less time is being spent shopping than actually is, especially because the music is designed to slow the consumer down - it is a slow tempo and is meant to be nostalgic.

The grocery shopping list here is blank, except for categories, because, while there are definitely staples, people buy differently. What do I mean? 

I am a vegetarian; the majority of meat sold is not sold by brand, but the vegetarian version is all by brand. Rather than putting "hamburger" on my list, I put the brand I prefer and which style - "ground," "grillers," etc. - I am purchasing that trip. Therefore, the category "Meat" exists on my list, but pre-printed words, like "turkey" or "pork chops" are not. 

I recommend shopping from the furthest-in non-perishables working back towards the produce section to start shopping the perishables. This way, the perishables spend the least amount of time at room temperature as possible. There is a letter-size form and a junior-size form, which has a wide center for cutting or folding in half.

Grocery List PDF - Letter
Grocery List PDF - Junior
I hope each of these forms will be useful.


- Amelia